Our team had the opportunity to work with Raja Spice Co. on their initial brand development. They are a start up company that offers spice blends inspired by the owner’s Indian and Cajun roots. The fusion of warm, bold notes creates a unique flavor profile that we wanted to clearly reflect within their brand identity.

Considering the brand’s goal of providing spice options for both meat and popcorn, we introduced a brand character and typography that could be applied across various packaging types, while remaining cohesive to the brand. Additionally, we outlined a photography direction that similarly feels worldly, flavorful, and bold. This project gave them the foundation to move forward with creating a tangible product.