After expanding their creative services to include wedding florals, the owner of Allison Beth Photography aimed to adopt a name reflecting these changes. This lead to the creation of Allison Beth Photography & Design and need for a rebrand.

Leveraging their already established brand reputation, our approach involved crafting various logo designs that showcased both the full business name and its initials. We also enhanced their visual identity with unique typography, floral motifs, and a sophisticated color scheme. This strategic evolution perfectly resonated with their expanded clientele and gave them the framework to update their marketing efforts.